Mass media communicates among the masses, so indeed the tools of mass media are potential advertising mediums. Since its invention, corporates and companies are approaching various news channels and news agencies to request for promoting their services and commodities.
Actually, journalism forms the fourth pillar of parliament which aims to serve society and humanity and when you are working for society, no monetary benefits can be ethically expected. So how do journalists survive? From where do media earn their livelihood? The simple answer is advertising.
So, undoubtedly, the media relies upon advertising as a source of their livelihood. But as far as standards are concerned, it varies from one organization to another, especially the type of media channel as observed in present scenarios. Let’s comprehend this thoroughly.
Which Sectors of Media Compromise Its Standards?
Some top new channels and newspapers are funded by specific political parties or even rich entrepreneurs, which is the sole and biggest income source for them. These high-profile people demand partial promotion and advertising of their deeds. This seems not so wrong till such funded channels step out of media ethics and basic principles of journalism. There are big national news dailies and tv channels that publish or broadcast news stories in the most impartial and unfair way. Such type of media promotes even the petty social deeds of their funding parties and covers up their pathetic acts.
Now how is this serving the purpose of media? The origination of the existence of media is to bring public problems to the limelight and share them with the world out there so that people in power take the necessary required steps to resolve their complications. Journalists fight off social evil but some partial and greedy section of the media industry has themselves become social evils. They have become faithful to the people feeding them forgetting their profession’s sole aim to serve loyalty to the public.
Thankfully, the lineage is in hands of digital media now. It is a big relief that technology led to digitalization and globalization. Otherwise, what example would these top-ranking channels and newspapers of the nation have set? Can you imagine the dreadful impact it has on budding journalists?
Digital Media- A Savior to Drowning Journalism Industry
With the spread of the Internet, various news portals and social media news channels have emerged that work in the most transparent way. Why is digital media a boon? Let’s know-how.
- Firstly, the Internet supports two-way communication so no matter what news story a digital media news channel runs, the audience can easily share their feedback right there.
- Many instances have been seen in the past times where some partial channels tried to broadcast political propaganda or promote the people in power, but the public didn’t fear to stand up against such deeds.
- Now power lies in the hands of people, so if they discover the content of any channel to be misleading, they can immediately take action against it.
The Bottomline
Two-way communication, live reporting, and citizen journalism have made the media quite transparent. The public has become aware and it quickly stands against those found guilty or suspicious. It is somehow a warning to the partial media hubs who have traveled afar from their purpose of serving society, to get back on the right track.
It’s the right time for the disoriented media agencies and journalists to jump to the right path because digitalization has blessed every citizen of the nation with a very strong weapon of the Internet using which a common man can undress even the most high-profile personalities.
Amidst all, some top digital media news channels of the country, like Karnal Breaking News in Karnal, Haryana, withstand the public in unfolding the most well-hidden truths of the events around us. We work to strengthen the common man of the country to live fearlessly.
